Think Calgary Team
MARKETING ADVANTAGE
Luxury Level Marketing
Staging, Professional Video & Photos, Marketing Materials
- High quality videography, photos and a detailed description that can attract all types of buyer personalities is a standard for us. In this online world buyers have high expectations and are looking to the internet for their real estate needs, so we ensure that your listing stands out above the rest!
- We provide a Staging Consultation and preparation advice to maximize your home value
- Our services also include paid professionally measurements of your property, to ensure accuracy
Paid Advertising & Coming Soon
- Social media postings are only the first step in getting our listings noticed, we also use Paid Advertising that allows us to focus our listing advertisements towards buyers that best match the property type and profile
- We use platforms such as Facebook, Instagram, Google, Twitter, and LinkedIn, as these platforms offer the most customization and exposure for real estate advertising
- We also post coming soon ads to generate excitement around our upcoming listings, to help generate more interest and a successful sale!
Online Presence
- Online Presence is crucial when successfully marketing a property in today's tech savvy real estate market, and this is where we are always a step ahead
- All of our listings are displayed on the front page giving them extra exposure
- We heavily invested into websites including thinkcalgaryhomes.com, which has the most cutting edge buyer's tools, has over 300 pages of rich content, and receives over 10,000 page visits per month
Additional Marketing
- Standard MLS® Services (www.realtor.ca)
- We advertise our monthly newsletter that showcases all our current listings
- Bus bench advertising gives us additional exposure to our websites and listings
- Open Houses!! We always stress the importance of Open Houses as they drive face-to-face exposure, and allow your strongest tool (our team) to sell your property!
- We have multiple internal client networks and take advantage of the Royal LePage website and internal postings to provide more exposure to our listings
High Quality Services
Our high standards and perfectionist nature leads to providing only the best in all aspects of our real estate services. We believe in providing a consistent luxury level of service for our clients no matter what the property type and price levels.
Proven Sales System
With over 18 years of experience we have developed a successful sales system, which includes our various listing/pricing strategies, extensive marketing, pre/post listing processes, client education, and continuous guidance to ensure a smooth sale.
Communication
Communication is a big part of what sets us apart, as we love to keep our clients informed at each step, and continually provide proactive advice along the way. We will always have our fingers on the market pulse to keep you informed when making important decisions.
Meticulous Home Preparation
Preparing your home correctly, so that it presents at its best, always gives your listing a better chance of selling for a higher price, and in a quicker time period. Buyers will overpay for perfection. This is where we excel and would be happy to share our methods!
Our Listing Investment
Our commitment to providing paid advertising and marketing presence is complimented with our dedication to spending the time required to ensure the sale is a success. Examples such as multiple open houses, networking, researching, and educating our clients is time well spent.
Team Coverage
The great thing about working with our team is you will get a full array of knowledge, experience, and resources. We believe in having a flawless sales process from beginning to end.
Listing Trends and General Strategy
The most common listing trend in all market conditions is to list in the initial months of the year, where listings are typically at their lowest (less competition) and buyers are most motivated to get into a new home by spring/summer. The slow months are typically November/December. Our final recommendation will also take into consideration any major market shifts occurring, such as interest rate hikes, covid-19 conditions, or any other big economic news.
Pricing Strategies
Traditional Pricing Method
Hot Market
A traditional method in a hot market is to price the home based on the upward trend, which is higher than the current market value. The idea is that the home value will eventually get to this price in the upward trending market, and the high demand of buyers will be likely willing to overpay for the home. The only disadvantage is a bidding war is less likely.
Balanced Market
A balanced market means there is no advantage to the buyer or seller. Our traditional strategy is to list a little higher than the market value for the home, to leave room for negotiating. This negotiation room creates the illusion that the buyer is getting something in return if the agreed price is below list price.
Down Market
When the market is in a decline it is best to be more aggressive with the pricing. Competition will be fierce with a higher amount of listings available. It is important to price at or slightly below the competition, so that your listing stands out.
Aggressive Hot Market Pricing Method
Another pricing strategy, only used in hot markets (by some Realtors), and seems a little scary at first, is to list your home under market value. The lower price looks extremely attractive and drives even more offers than what you would receive with a higher priced listing. More offers will result in a higher sales price due to the excess demand, and a chance of receiving an unconditional offer, meaning it’s a done deal!
Hybrid Hot Market Pricing Methods
This is where you list in between the two pricing methods above, which is more of a safe approach, but can also lead to higher sales with bidding wars.
Negotiation
Negotiation strategies will vary depending on market conditions, property type/condition, buyer/seller motivations, and any advantageous insights that can be derived through our research. Through our experience, we will provide you with the best strategy options that will work for your selling scenario, and maximize your home value.
Integrity
The Think Calgary Team has a common vision in their real estate business philosophy that has drawn them all together; they strive to provide their clients with the best real estate experience and strongly believe in a no pressure approach, which leads to building trust and long term relationships.
Our client’s best interest takes priority at all times, so they can have peace of mind knowing we are taking care of one of their largest investments. Clients always come first!
Experience
We have over 18 years of real estate sales experience and have navigated all types of real estate transactions including houses, condos, acreages, land, commercial properties, and foreclosures.
Our experience is based on hundreds of property sales/ purchases and has allowed us to build a leading edge selling system to ensure our clients are always happy with the process and results.
Our team has also been investing in real estate for over 20 years and understands the trends and cycles of the Calgary real estate market.
Results
Consistency in results to be a top producer is what we strive for every year, and our team continues to achieve the highest tier award at our brokerage year after year (Executive Circle Award)!
During the latest hot real estate market boom, we were able to truly showcase our various listing strategies and achieve sales that went well above list price for our home sales.
Our constant referral base is only a sign that our clients are thrilled with our high quality level of service, which continues to help us and our future clients succeed.
Our Sales History
Let's Get Started!
What are the next steps?
Initial Consultation, Home Review, and Pricing Analysis
Staging, Home Preparation, Videos & Photos, Contract Signing
Activate Listing and Marketing Promotions